LIGHTFIRE VAPOR is an e-cigarette site dedicated solely to the needs of the retail customer. While we are a retail site, our prices reflect our mission to pass on to the consumer the best in vape at wholesale pricing. We carry the largest selection of the top names in vape. We will not be undersold. But just because we sell at low prices it does not mean you sacrifice great service. Call us before or after your purchase with any questions as we want you to get the right product at the right price.